In 1988, at the age of 71, Erika Hubatschek founded the publishing house Dr Hubatschek, which she managed until her death in 2010. From 1991 on, her daughter Irmtraud worked closely together with her, jointly planning exhibitions and building up the extensive photo archive. In 2010 Irmtraud Hubatschek took over the publishing house and runs it today under the name Edition Hubatschek.